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Email Marketing Executive / Marketing Executive

Responsibility
  • Experience in email marketing, including building subscriber lists.
  • Develop and execute email campaigns, working with deadlines and set forth emails according to the calendar.
  • Develop and execute email marketing strategies for new and existing customers.
  • Develop and use email personalization to improve email performance.
  • Develop programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Collaborate with Digital marketing team, gather creative content and links necessary to execute campaigns.
  • Generate leads and build relationships by nurturing warm prospects and finding new potential sales.
  • Well-versed in the concepts of retention marketing via email campaigns.
  • Manage deliverability, inbox rate and reputation of domains and IP’s.
  • Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling & monitoring deep analytics and performing actions based on them.
  • Execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
  • Maintain daily and weekly reports on email progress.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Requirement
  • Bachelor’s Degree in Business Administration (Marketing), or relevant field or work experience.
  • 1 – 2 years’ experience in relevant field.
  • Ability to showcase the company’s offerings in a compelling way.
  • Strong Skills in Email Deliverability and in Spamming Issue (DKIM, SPF, DMARC, MX).
  • Should be aware with web analytics that tracks reports and website traffic.
  • Data curious and willing to take initiatives and driven to solve problems.
  • Strong communication skills (spoken and written)
  • Ability to multi-task while remaining deliberate to achieve deadlines.
Experience
1 Year
Education - Degree title
BBA / BS / B.Com / Equivalent
Salary Range
40k – 50k / Month
Available Positions
01
Apply By
December 17, 2023

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