In today’s fast-paced, digital era, the first thing people do when they need to search for just anything is to turn to search engines. These include Yahoo, Bing and mainly Google. Google is the first most widely used search engine.
What is SEO?
SEO is the practice of directing your website to appear higher on the search engine result pages. It helps increase visibility and drives more traffic to the page ultimately helping in generating leads.
See our blog Is SEO worth it for small business? to have further insight about the topic.
What is a Blog?
Blog or weblog is a webpage that has content present on it written in formal or conversational style. The content t is updated regularly. It can either be textual, visual, images or videos.
Blogging: Blogging is the process of consistently generating fresh and new content for the website that is relevant to the needs of target audience.
Blogging as an SEO Strategy:
No matter what is the type and size of your business, having website is essential and so is blogging. If you want more business through your website you need to show up and high in a Google search query. It increases your chance to get more customers and conduct business with them. So appearing and staying at the top is important.
Blogging is one of the most effective factors that can help you in doing so. Blogging help increase the chance of ranking high in search engine result pages in number of ways. Learn how.
How does Blogging Help with SEO?
Blogging itself is not a ranking factor but it helps improve a number of important ranking factors that bring your website on the top search engine result pages. It helps you stay active, renowned, professional and functional.
With a regularly updated blog and valuable content that resonates with your target audience, you can grasp their attention and bring them closer to the business. It greatly improves you website performance and help give a boost to the business. Let’s see how it is done.
-
Blogs keep the Websites Alive and Updated:
Google ranks and displays websites according to the latest and valuable information they post for the users. By regularly posting content on your web blog, the ranking algorithm indicates the search engine that your site is current and actively being supported by professionals.
On the other hand, if you ever happen to stumble on a site whose content is not updated for long, you may feel doubtful about the information it provides and lose interest in it. The feeling of forsakenness kicks in and visitors start turning to other sources to look for fresher content.
Outdated content discredits the company, shakens the user’s trust and force them to think that perhaps the company has gone out of business. It takes the site out of the search engine’s algorithm’s index and lowers its ranking.
Google and other search engines like to display fresh and latest information as a result of search queries. The home page information present on a site cannot be changed frequently as it consists of basic business information and it underlying objectives. Changing it often is not a good idea.
The idea is to generate content that is fresh and relevant while keeping the business identity intact. So posting blogs is a more practical approach that can be used in this context.
-
Content Help Create Authority in your Niche:
One of the key features that Google looks for while examining the worth of a website is (EAT).
- Expertise
- Authority &
- Trustworthiness
Blogging can be used here to your advantage and to get all these prestige. When you write something about your targeted topic in a professional way it establishes your repute and authority in the field. It gives you this opportunity to showcase your knowledge, expertise and insight about your field and helps you to demonstrate yourself as expert in the industry.
By sharing insights, knowledge and latest industry trends through web blog posts, you do not only express your knowledge to potential visitors but also establish authority in the field with consistent efforts.
This lets you create trustful relations with the audience and they feel confident about you being the best in your niche. It convinces them to conduct business with you. In the long run, it helps drive more traffic to site, generate leads and potentially increase the chances to acquire high-quality back links.
-
Blogs Improve User’s Time & Interaction on the Web:
The stay time and click rate on a website is very important. Google likes to display the most relevant information as result when people search on it for something. So that people keep using Google gain.
Whenever you click on a website displayed on Google as a search result query and stay or click on it, the search engine notices it. It indicates to Google that you like the content and found it useful according to your need.
On the contrary, when you click on a certain website and immediately leave it, it signals the algorithm that the content is not relevant and helpful. Although, it isn’t explicitly stated that the stay time on a particular website is an outright ranking factor but the researches indicate that it do have a significant impact on your website ranking.
So to make visitors come and stay on your website, it is necessary to generate interesting and engaging content that keep the visitors hooked and convince them to interact and conduct business with you. A blog is a perfect tool for doing that. It gives a reason to visitors to stick around, read the whole thing and respond.
Create a content that is concise, precise, helpful, relevant, informative and interactive. Add images, videos, animations and other tools to make it all the more interesting and engaging. It will help your website perform a lot better and stay at higher Google search ranks.
If the webpage provides less or insufficient content, there is no point visitors stay there and stick around. They will lose interest and switch to other options available to them making you miss a potential business opportunity. So, wisely use blogging to your advantage.
-
Blogs Help Target more keywords:
Keywords are very important in search strategy. They do not only help you identify what users are searching for but also help users to find relevant content easily. Keywords also improve the site’s visibility on search engine and help target specific topics visitor might search for.
Blogging gives you this opportunity to infuse keywords in your website’s content and target the audience. By doing so you increase the likelihood of your website to be more visible and appear higher on search engine results pages. You can write on various topics in the blogs which otherwise seem inappropriate to do on home page and landing pages. So blog is the right place for using key words and terms.
Include keywords that are relevant, specific and able to address the right audience. This helps attract more organic visitors, increase traffic to your website, and induce endangerment as users are more likely to engage with a topic they are actively looking for.
-
Blog Posts Help Earn Backlinks:
Every blog post on your site is an opportunity which can be further built upon. Every piece of content you add adds some more worth to the previous one creating valuable layers. Thus, amplify the overall value of the web.
Not only this but every single blog post you make is an opportunity for you. Bloggers from other websites can provide link to your site if the content is good enough. Smaller blogs will do so in order to link to something that is more authoritative and authentic to back up their points.
While, bigger bloggers can provide link to your web either as a resource or just to quote something similar to their discussion to up the game for them. These links are valuable. They are of utmost importance and are actually the strands of World Wide Web. More links referring to your site increase traffic and optimize your site for SEO.
-
Content Can Go Viral on Social Media:
People might not visit websites frequently but they surely do interact with their social media accounts on daily basis. If you post some interesting content on your web, it may get viral on social media getting you a lot of recognition. It can also happen the other way round, i.e. you post something interesting or useful on your social media platform visitors might share it with their family, friends or followers bringing a lot of traffic to your website.
Both ways, it gives benefit to your blog and social media presence in general, considerably increasing your website ranking. Other media on the blog posts such as image; videos etc can also be linked. If it is liked by someone and they want further detail they can visit your site through it. This media is often surrounded by content in the actual blog and can be further optimized to the site’s benefit. People browsing for videos or images can land to your site through it bringing a lot of potential to help SEO and expand your business.
Key Takeaways:
Web Blogging lets you improve your SEO and search engine rankings in a number of ways. You can get these benefits by regularly posting content on the blog which is relevant, valuable and have specific keywords. Thus you can increase your online visibility, position yourself as an industry leader and draw more organic traffic to the website.